In the coming months, the Bluebay communication campaign will stand out in the windows of the most prestigious opticians’ stores.
Colorful and attractive, the new sun and vision eyewear proposals have a style that’s young and lively, just like the new communication for the brand distributed by Safilo.
Created specifically “for dreamers only”, the campaign features teenagers with a fresh and simple look; wearing BlueBay eyewear they are projected into a fantastic world that’s a mixture of real life and dreams.
With BlueBay you see the world through different eyes and notice the details that make everyday life more fun: “See the fun” is in fact the payoff that expresses the concept of the new communication.
The multi-subject campaign emphasizes that young people dream of a colorful world.
