Prada Eyewear Fall/Winter 2008 Collection - Contrast and Juxtaposition

SINGAPORE, October 24, 2008 - The study of shapes - soft and curving for women, decisive and gutsy for men; and experimenting with materials that play on the contrast between acetate and metal - define the new Prada eyewear, whose style is in contrast with the flat silhouette presented at the last fashion show.

Prada is synonymous with a style that has always been ahead of, and often dictated, the standards of aesthetics. The starting point for Prada is supreme quality combined with an innovative approach and strong traditional craftsmanship. This approach is applied to every single phase of the process: from the design to the choice of materials, from production to retail sales concepts, from advertising campaigns to communication strategies, creating a "chain of value" that leads to "total quality." Sophisticated and elegant, Prada products are characterized by a remarkable personality and a style that is recognizable even before you spot the logo. The same creative and evolutionary process is applied to the "sun" and "optical" eyewear collections.

OPTICAL COLLECTION

Model VPR53L
This is a simple metal model with a twist. The nylon arms with integrated flex hinge are decorated along their entire length by a metal wire arrow set in the plastic.

Model VPR59L
This ultra-light, milled titanium frame comes with a slightly convex shape. The face and arms with integrated flex hinge are decorated with laser-engraved patterns. Available in the classic colors: black, gunmetal, silver and bronze.

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SUN COLLECTION

Model SPR21I
This is an acetate model with an extremely feminine shape. The slender arms are decorated with a metal arrow set in the acetate. Colors range from classic black to different shades of tortoiseshell.

Recommended retail price for VPR53L is from S$620 onwards, VPR59L from S$900 onwards, and SPR21I from S$560 onwards.

The Prada eyewear FW08 collection is available in selected optical outlets now with the exception of VPR59L which will be available in October 2008.

Images include:
SPR21I image
VPR53L image

About Mirarian
Mirarian Marketing Pte Ltd is a joint venture company of Luxottica and Sin Kwang Optical. Mirarian is the sole distributor of luxury and premium eyewear in Singapore, Malaysia and Indonesia with a proud portfolio of brands from the Luxottica Group which includes Burberry, Bvlgari, D&G, Dolce & Gabbana, DKNY, Donna Karen, Ferragamo, Miu Miu, Polo Ralph, Ralph Lauren, Ray-Ban and Tiffany & Co.