Fendi, a division of LVMH (Moet Hennessey, Louis Vutton), has announced a five year global license renewal with Marchon to manufacture and distribute sunglasses and optical frames effective January 1st, 2009. Marchon was first awarded the global license for Fendi eyewear and sunwear in 2005. The company had held the license for the western hemisphere since 1991.
The Fendi eyewear and sunglass collections have the glamorous look and luxurious detailing that is synonymous with the brand. Michael Burke, C.E.O., Fendi Group, said ¡°The collaboration between our design teams has been very successful. The beautiful eyewear and sunwear developed by Fendi and Marchon resonates with our global consumer base.¡±
¡°Fendi is a jewel in our brand portfolio,¡± said Marchon CEO, Al Berg. ¡±We have learned a lot working with the Fendi management team. Our sales results demonstrate what partners can do when working perfectly in tandem.¡± Pierre Bessez, Executive VP of European Designer Brands at Marchon, added ¡°Fendi is a very creative brand with rich heritage. It has been a fantastic success story for both the Marchon Design Center, in Italy, and our creative counterparts at Fendi, Rome.¡±
